Ten Things I've Learned in Trial

Transient
  1. Be yourself - Jurors (people) can see through people.
  2. Judges can't hear and write at the same time.
  3. Not all jurors are the same - (visual, auditory, kinesthetic).
  4. Jurors watch your client, and you - They pay more attention to the unspoken language then to the spoken language.
  5. Jurors can't look at two or three places at once - impact them all, not just one or two.
  6. Jurors want as much information on everything as possible - if you look and sound like you are blocking, you are hurting yourself, your cause, and your client.
  7. If jurors don't like you, they won't like your client.
  8. Jurors buy for their reasons, not yours.
  9. Jurors watch the Judge's reactions to everything.
  10. Jurors pay more attention to uncertainty, than certainty.
Posted on May 19, 2014 .